Tuesday, January 15, 2008

Fucking with people's lives for $3.50

Something I have seen advertised a lot on late night TV (and the sheer number of ads indicates how profitable it must be - after all they can keep affording more ads) - text your name and your "potential love match", to the number in the ad, and it tells you whether you are destined to be together or whether your relationship is doomed to fail.

Now maybe some of the people using this are just doing it for a bit of harmless fun, but I kind of doubt it. Even if you don't take it all that seriously, are you sure it's not going to colour your opinion?

And, unfortunately, I expect the overwhelming majority of customers will take it seriously. How many budding relationships will be terminated by this nonsense? How many longer term relationships experiencing a minor bad patch will be ended by this ludicrousness? And how many relationships that really are beyond hope will get another round of misery because they're "destined to be together"?

How can people be so stupid as to hand over money on the basis of some algorithm that can't be using anything better than the characters in your names? People will, as I have found over and over, believe almost anything. And there are people who will happily take money from suckers.

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